Meet our team
The leadership team bring industry experience and a fondness for technology to challenge the status quo and disrupt the plant and equipment hire market. We are delivering a step-change improvement in sustainability, service and value. Everyone in the trade should have access to innovative, green, productive and low cost hire equipment.
Eric Ogley
CEO
Eric has supported leading hire companies and billion-pound contractors with plant hire solutions, supply chain, logistics, innovation, technology and working more sustainability before starting Hyra. He has worked at HSS Hire as well as consulted for major contractors such as VolkerWessels and Kier.
Joe Bull
CMO
Joe is a marketing and growth leader who is passionate about technology. He delivered hyper-growth at Zego, helped scale OVO Energy to >£1bn sales and empowered customers at EDF Energy. As CMO at JustPark, he unleashed the power of the community to grow sales and help the NHS during Covid.
Ben Murphy
Sales Director
Ben has an enviable track history in sales working for industry giants such as HSS and Gedore. A solution seller, Ben understands what sites require and ensures the team deliver exacting service.
Amy Ogley
Chief Experience Officer
Amy has held leadership positions in leading UK media organisations. Experienced in events, digital, print, PR, service delivery and social media, Amy brings her experience to a new, innovative market.
Andrew Jones
Head of Operations
Andrew is well-versed in managing expectations of demanding clients, contractors and suppliers alike having managed the facilities and estate services for Croudace Homes and property management companies.
Mark Eden
CFO
An ACCA qualified accountant who started in practice. Mark has spent most of his career as the financial lead for UK and US start-ups and scale-ups. He oversees all things financial at Hyra.
Roman Sydorak
Head of Technology
A passionate tech innovator with a track
record of scaling start-ups. Adept at crafting compelling technology roadmaps, architecting scalable solutions, building teams, automation, and leveraging data analytics and insights.
Andrew Jones
Head of Operations
Andrew is well-versed in managing expectations of clients, contractors and suppliers alike having managed the facilities and estate services for Croudace Homes. He also honed his on/off hiring skills as a Property Manager.
Mark Eden
CFO
An ACCA qualified accountant who started in practice. Mark has spent most of his career as the financial lead for UK and US start-ups and scale-ups.
