The secret route to happy customers?

Data analytics has been identified as the main driver of customer satisfaction and customer experience. Data analytics lets you visualise trends in customer behaviour. Furthermore, combining analytics with intelligence (AI-powered data analytics) instead of just looking at spot trends, it can also make predictions about individual customer behaviour with uncanny accuracy.

Peter Chapman is the founder of tech start-up to.co, who are revolutionising B2B onboarding, ecommerce and data sharing. Peter’s team has experience in machine learning and business process management. They have been helping Hyra deliver a convenient, intelligent, and informed customer experience at every point along the customer’s journey.